MISSION & VISION
Our Mission at Rilano is to strategically build and acquire stores to transform the retail landscape of the California cannabis industry. We are driven by our commitment to:
- Deliver Excellence: Provide outstanding products, services, and experiences that exceed customer expectations, enhancing their quality of life.
- Community Integration: Actively engage with and support local communities, creating shared value and positive social impact.
- Cultivate Innovation: Embrace creativity and innovation to continuously improve our operations, staying at the forefront of the retail industry.
- Conscious Leadership: Lead authentically with an unwavering commitment to self-awareness, empathy, and ethical decision-making, creating sustainable outcomes.
- Champion Diversity and Inclusion: Celebrate diversity and inclusivity, both within our workforce and in the products and services we offer.
- Sustain Success: Ensure the profitability and sustainability of our stores to deliver value to our shareholders and fuel our growth.
- Empowerment Through Education: Invest in our employees' development, nurturing a culture of learning and growth.
Our ultimate goal is to become the market leader by delivering superior products and customer service, building lasting community connections, and ensuring the profitability of our stores. We aim to be a catalyst for positive change, enriching the lives of Californians.
Company Overview
The Company: Rilano, Inc. (“Rilano”, or the “Company”) was founded by Hank Casillas and Richard Probst in 2021 with a focus on acquiring and developing cannabis retail dispensaries across California at a time when the market is ripe for consolidation. Casillas has unique experience as a seasoned leader of specialty retail operations in California, where he was responsible for the operation of more than 5,000 locations and numerous acquisition integrations.
Rilano believes the retail segment of the cannabis industry will develop the closest and most durable relationship with the cannabis consumer. Rilano’s strategy will recognize that the popularity of brands will change rapidly over time and that premium pricing typical of most branded products may be harder to realize from a large segment of cannabis consumers.
RILANO STRATEGY
Led by Hank Casillas, who has deep specialty retail experience in California, Rilano will implement its retail clustering and merchandising strategies typically deployed by successful specialty retailers.
Using a highly disciplined acquisition approach, Rilano will target achieving EBITDA multiples of 2.5x - 3.5x EBITDA after implementation of improvements and localized clusters.